As a digital marketing expert I am responsible for all things digital. I work hand in hand with the marketing and communications director, managers across the nation to help maintain, develop and manage current and future digital capabilities and assets from companies of all industries. This includes, but is not limited to websites as well as a critical role in the creation of a new site, SEM, SEO, digital content including blogs, web, social and other online content. I believe heavy emphasis on analytics, recommendations, trend spotting and tracking, and content generation and management.
I work with our clients and our team to help create their digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight.
The strategy team and I are an ideas hub within the agency, my aim is to provide our clients with innovative digital approaches and solutions for their websites and digital campaigns. I cover anything from email marketing, website/microsite execution, social media, search, video and user experience.
My main focus is to develop a blended digital strategy that works towards delivering against a set of predefined objectives.
My effective skills are based around imagination and an appreciation for all digital channels and how they can work together. Listening to the input and ideas from the team and their skill sets is key to my success with being to implement that into an organized plan. I think the most important skill and strength is being able to quickly develop a good understanding of my clients business, the challenges they face in the set market, their goals and development opportunities for their business.